Skye Tchegnon, a member of Pace University’s Class of 2028 and a student at the Lubin School of Business, is currently interning as a Social Media Marketing Intern at Talbot Media. She credits the American Marketing Association for much of her preparation, stating, “I owe much—if not all—of my preparation to the American Marketing Association for providing opportunities to gain industry knowledge and for hosting professional development workshops. These have included elevator pitching, speed networking, and their Regional Conference.”
Tchegnon was attracted to the internship by the opportunity for hands-on learning with clients and the chance to work with Pace alumni who founded Talbot Media. “I was drawn to this internship because of the hands-on learning I get from working directly with clients. I was also excited to work with Pace alumni who founded the company. As someone new to the marketing industry and still exploring career options early on, I felt like this was the perfect opportunity to take my first step and find my interests,” she said.
Her daily responsibilities include checking emails and project management tools, designing carousel posts for brands, working on content calendars, creating social media strategies, and ending each day by updating her team with a summary and upcoming tasks.
The most enjoyable aspect of her internship has been engaging directly with clients from various industries and producing behind-the-scenes content during shoot days. She described one experience: “One of my shoot days was with a card game, where I was working on set with the clients, their paid actors and my team that helped filmed promotional content for their current card decks and a new product launch!”
Tchegnon says her internship has influenced her career goals significantly: “This experience has solidified my goal of pursuing a career in social media marketing. It has also sparked my interest in analytics, and I’m excited to explore that further. I currently use analytics tools that help create charts or graphs that measure the growth and the overall engagement of the brand.”
Looking ahead to her next semester at Lubin, she plans to use project management tools learned during her internship for academic assignments in addition to using her calendar app.
She advises fellow students interested in internships: “Take advantage of every event Pace offers—you never know who you’ll meet or how they might change your life. In New York City, somebody always knows somebody.”
